November 8, 2021
Traffic Dog offers SEO services for start-ups, SMB, and enterprises. For a fixed monthly rate, companies get a team of SEO experts to work on generating organic traffic to their website and UI/UX optimization.
The old Traffic Dog website had only a few design elements, and it was difficult to use and manage. Any changes took weeks to implement. Because Traffic Dog is a dynamic and changing business that loves to experiment with A/B testing and different options for the website, they needed a solution that allows them to leverage that.
GreenPixel's no-code approach to website building on the Webflow platform was the ideal solution. Not only are websites built with Webflow easy to manage, but they look good and convey professionalism.
Traffic Dog asked us to design a dynamic website that their team can make changes to within hours. The website needs to have eye-catching design elements that complement the message Traffic Dog is trying to convey, with the information structured in a way that explains the product and its benefits clearly.
The main goal of the redesign was to optimize the website in terms of sales to increase the following KPIs:
We offered to perform in-depth research in website effectiveness and create a no-code, design-focused website on Webflow.
Goal: Conduct research and optimize the site, keeping in mind the client's expectations. The client emphasized wanting the dog, featured in the name of the brand, to be showcased on the front page of the website. There should also be a visual path for users to follow when they first land on the website. The client also wanted a cleaner look for the buttons.
Here are the areas we researched:
Goal: Based on the conducted research, create an optimized website on Webflow that Traffic Dog will love.
During this phase, Green Pixel designers: