August 19, 2022
When working with creative people, such as designers, musicians, painters, writers (or literally any sphere that requires creativity) you need to keep one thing in mind - being organized is most often not going to be their forte. When they get a kiss of the muse they can forget to message you back, or fill in some documentation, or update you on their progress. And that's completely normal! It's your job as a manager of this creative team to instill structures and systems that would allow the team to stay on track to achieve the business goals.
Some great examples of how we do this in our team is:
If you give people too much freedom, there is a risk they won’t take you seriously, but too much control can result in your team feeling like prisoners in a prison and kill all creativity.
Finding a balance is key. Here is how we do this in our own team:
Recognising accomplishments is important for any team, but it is especially important for creative teams - any creative work is difficult to judge, so creative people often become their worst critics. In order to combat this, you need to take the time to recognise personal achievements, as well as team achievements regularly. If your creative team did a good job, thank them, acknowledge the great job that they did and the effort they put in as well as any other qualities that helped them successfully complete the project.
This again applies for any team, not just creative one, because each team member and their daily duties, routines and achievements are different. Their approach to work, character, strengths and weaknesses will also be unique. This means that you as a manager need to try to approach each person as a unique individual, taking all of these nuances into consideration when you work together.
Having a manager understand you on a human level makes the employee feel valued and appreciated.
How can this be practically achieved?
Overall, there is no “right” or “wrong” way to treat your teams, each team has their own rhythms, interactions, norms… And these things are often dictated by things outside of your control such as culture, social norms, the language spoken, previous experiences etc.
But these are just some of the best practices of what works for our creative team at GreenPixel, keeping them motivated and inspired - and best practices are best when shared.
As always, you can pick and choose which one of these (or maybe all!) would be the best fit for your creative team, and you should therefore implement it into the work of your team.