Indcon Supply
Case Study

City and location of client: Greenville, South California, USA
Industry of the client: Specialty construction and maintenance materials

Business overview

Indcon Supply is a specialty construction and maintenance materials supplier based in Greenville, South California, USA. They offer a wide range of high-quality products to contractors and other professionals in the construction industry and are known for their reliable service and competitive pricing.

GreenPixel is a European company with a reputation for delivering custom Webflow solutions that meet the unique needs of each client. When Indcon Supply approached GreenPixel with a project to redesign their website, we were eager to collaborate.
Project team
Daniil Sulzhyts
UI/UX Designer
Alexandra Maksimova
Project Management

Objectives and perspectives

Indcon Supply wanted to refresh their website to better showcase their product line and make it easier for customers to find and purchase the products they need.

They also wanted to optimize the website for mobile devices, as a significant portion of their customer base accesses the website from their smartphones.

Our approach

Step 1
Understanding client’s requirements
Before beginning any work, we conducted a comprehensive brand audit and user research to understand North Coast Pottery's target audience and their needs. We developed personas and user journeys to guide the design process and worked closely with the North Coast Pottery team to gather detailed requirements and expectations for the website.
Step 2
UX design and
Our UX design team focused on creating a modern and intuitive website that showcases the brand's products and values. We used wireframing to prototype the website's layout and flow, testing various design options with users to ensure that the final design would meet their needs and expectations.
Step 3
UI design and Webflow development
Once the UX design was finalized, our UI design team created a cohesive visual language for the website, incorporating the brand's visual identity elements and following best practices for color, typography, and imagery.
Step 4
Web development
After completing the design phase of the project, we handed over the web development to Scandiweb, a trusted partner of ours. They used the Webflow platform to bring the website to life, ensuring that it was fully functional and optimized for performance.
Step 5
Quality assurance and
Before launching the website, both GreenPixel and Scandiweb conducted thorough testing to ensure that all elements were functioning properly and the website was optimized for performance. We also provided training to the North Coast Pottery team so they could make updates and manage the website after launch.

Results and conclusion

The new Indcon Supply website was a success, with a significant increase in traffic and conversions. The website's modern and intuitive design helped to showcase the company's products and made it easy for customers to find and purchase the products they need. The responsive design ensured that the website was accessible to all users. The new website has contributed to the company's growth and success online.
Overall, the collaboration between Indcon Supply and GreenPixel was a success. We were able to deliver a custom Webflow solution that met the unique needs of the client and exceeded their expectations. The project was delivered on time and within budget, and the client was thrilled with the final result. We look forward to continuing to work with Indcon Supply in the future as they continue to grow and succeed online.
The By collaborating with GreenPixel, the in-house team had more freedom and time to work on the brand and other high-level productions. They led an effective workflow through weekly meetings and a Trello board for tasks. Overall, the partnership led to a fruitful collaboration.”
Isabel Garcia Toivanen
Producer at Anyfin
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