North Coast Pottery
Case Study
City and location of client: Cleveland, Ohio, United States
Industry of the client: Pottery and Ceramics
Business overview
North Coast Pottery is a Cleveland-based company specializing in
hand-crafted pottery and ceramics. They offer a range of products, including vases, bowls, and mugs, as well as custom pieces for weddings and other special occasions. North Coast Pottery wanted to modernize their website to better showcase their products and make it easier for customers to browse and purchase online.
GreenPixel is a digital agency with a reputation for delivering custom design solutions that meet the unique needs of each client. When North Coast Pottery approached us with a project to redesign their website, we were eager to collaborate.
hand-crafted pottery and ceramics. They offer a range of products, including vases, bowls, and mugs, as well as custom pieces for weddings and other special occasions. North Coast Pottery wanted to modernize their website to better showcase their products and make it easier for customers to browse and purchase online.
GreenPixel is a digital agency with a reputation for delivering custom design solutions that meet the unique needs of each client. When North Coast Pottery approached us with a project to redesign their website, we were eager to collaborate.
Project team
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Yuliya Akhrymenka
UI/UX Designer
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Kirill Rogovets
UI/UX Designer
Alexandra Maksimova
Project Management
Objectives and perspectives
North Coast Pottery's main objective was to create a modern,
user-friendly website that effectively showcases their products and makes it easy for customers to browse and purchase online.
They also wanted to optimize the website for mobile devices, as a significant portion of their customer base accesses the website from their smartphones.
user-friendly website that effectively showcases their products and makes it easy for customers to browse and purchase online.
They also wanted to optimize the website for mobile devices, as a significant portion of their customer base accesses the website from their smartphones.
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Our approach
Understanding client’s requirements
Before beginning any work, we conducted a comprehensive brand audit and user research to understand North Coast Pottery's target audience and their needs. We developed personas and user journeys to guide the design process and worked closely with the North Coast Pottery team to gather detailed requirements and expectations for the website.
Creation
UX design and
wireframing
wireframing
Our UX design team focused on creating a modern and intuitive website that showcases the brand's products and values. We used wireframing to prototype the website's layout and flow, testing various design options with users to ensure that the final design would meet their needs and expectations.
Creation
UI design and Webflow development
Once the UX design was finalized, our UI design team created a cohesive visual language for the website, incorporating the brand's visual identity elements and following best practices for color, typography, and imagery.
Creation
Web development
After completing the design phase of the project, we handed over the web development to Scandiweb, a trusted partner of ours. They used the Webflow platform to bring the website to life, ensuring that it was fully functional and optimized for performance.
Creation
Quality assurance and
launch
launch
Before launching the website, both GreenPixel and Scandiweb conducted thorough testing to ensure that all elements were functioning properly and the website was optimized for performance. We also provided training to the North Coast Pottery team so they could make updates and manage the website after launch.
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The By collaborating with GreenPixel, the in-house team had more freedom and time to work on the brand and other high-level productions. They led an effective workflow through weekly meetings and a Trello board for tasks. Overall, the partnership led to a fruitful collaboration.”
Isabel Garcia Toivanen
Producer at Anyfin
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