Case Study Twintag Webflow Development
City and location of client: Riga, Latvia
Industry of the client: IT Services and IT Consulting
Business overview
Twintag is a Belgian IT services company that provides a digital experience SaaS platform to businesses around the world.
Project team
Vladislav Maslenkov
Webflow Development
Valeria Adamovich
UI and UX Design
Webflow Development
Webflow Development
Alexandra Maksimova
Project Management
Objectives and perspectives
Twintag approached GreenPixel Design Agency with the goal of revamping their online presence with a modern, user-friendly website that would showcase their products and services.
The website needed to be responsive and adaptive to tablets and mobile devices, and follow UX and UI best practices
Twintag also wanted to implement a flexible CMS and other features to facilitate the presentation of information on the website and measure the success of their online presence.
The website needed to be responsive and adaptive to tablets and mobile devices, and follow UX and UI best practices
Twintag also wanted to implement a flexible CMS and other features to facilitate the presentation of information on the website and measure the success of their online presence.
Our approach
Conducted a thorough analysis of Twintag's target audience and business goals
Creation
Worked closely with Twintag's marketing team to understand the company's branding and messaging, as well as its competitive landscape
Creation
Developed a comprehensive design concept that included a clean, responsive layout and a strong visual hierarchy
Creation
Transferred the design to Webflow and implemented a flexible CMS
Creation
Prepared feedback forms and set up digital analytics tracking
Creation
Created a responsive, no-code website that is highly adaptive to tablets and mobile devices
Creation
Followed UX and UI best practices to guide the design implementation
Creation
Created custom illustrations in line with Twintag's brand personality to create a consistent look and feel for the website
Creation
Provided post-live support to ensure that Twintag could make changes to the site themselves without breaking it
Results
The result of the project was a beautifully designed, user-friendly website that effectively communicated Twintag's value proposition and differentiators. The custom product configurator, in particular, was a standout feature that helped Twintag's customers easily design and order custom tags. Twintag saw a significant increase in website traffic and conversions after launching the new site, and was thrilled with the end result. The team at GreenPixel was instrumental in helping Twintag achieve its business goals and improve its online presence.
The By collaborating with GreenPixel, the in-house team had more freedom and time to work on the brand and other high-level productions. They led an effective workflow through weekly meetings and a Trello board for tasks. Overall, the partnership led to a fruitful collaboration.”
Isabel Garcia Toivanen
Producer at Anyfin
